at55 is committed to protecting the personal information of every player on our platform. This Privacy Policy explains exactly what data we collect, why we collect it, how we use and protect it, and what rights you have over your information as a Pakistani user of our services.
This Privacy Policy is issued by at55 ("Company", "we", "us", "our") and applies to all individuals ("User", "Player", "you") who access or use the at55 website, mobile application, and any associated services (collectively, the "Platform").
at55 takes the privacy and security of your personal data seriously. We operate in compliance with applicable data protection laws and international best practices for the online gaming industry. This Policy sets out in transparent, plain-English terms what personal data we process, the purposes for which we process it, and the rights available to you.
This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference into the overall agreement governing your use of the at55 Platform.
Your consent: By registering an account with at55 or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
at55 collects only the personal data that is necessary and proportionate to operate the Platform, fulfil our regulatory obligations, and provide a high-quality service to Pakistani players. The categories of personal data we may collect include:
Minimum Data Principle: at55 does not collect personal data beyond what is necessary for the stated purposes. We do not collect sensitive categories of data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data, unless specifically required by applicable law or regulation.
at55 collects personal data through the following channels and mechanisms:
The majority of data we hold about you is provided directly by you during the account registration process, identity verification (KYC), deposit and withdrawal transactions, customer support interactions, and when you update your account profile or preferences.
When you access and use the at55 Platform, we automatically collect certain technical and usage data through cookies, web beacons, server logs, and similar tracking technologies. This data is collected to ensure the security and stability of the Platform, detect fraudulent activity, and improve user experience. For full details, please see Section 7 (Cookies & Tracking).
We may receive personal data about you from third parties in certain circumstances, including:
at55 uses personal data for specific, legitimate, and clearly defined purposes. We do not use your data for purposes incompatible with those stated in this Policy without first seeking your explicit consent. The primary purposes for which we process your data are as follows:
| Purpose | Description |
|---|---|
| Account Management | Creating, verifying, and maintaining your at55 player account, including password resets and profile updates. |
| KYC & Age Verification | Confirming that you are at least 21 years of age and verifying your identity in compliance with our regulatory obligations. |
| Payment Processing | Processing deposits and withdrawals via JazzCash, EasyPaisa, bank transfers, and card payments in PKR. |
| Fraud & AML Prevention | Detecting, investigating, and preventing fraudulent activity, money laundering, and other criminal conduct. |
| Service Delivery | Providing access to cricket betting, casino games, slots, poker, and all other Platform features. |
| Customer Support | Responding to your queries, resolving disputes, and managing complaints effectively. |
| Responsible Gaming | Operating self-exclusion tools, deposit limits, and other player protection measures. |
| Marketing Communications | Sending you promotional offers, PSL betting specials, and platform updates — only where you have opted in. |
| Platform Improvement | Analysing usage patterns to improve Platform performance, design, and feature development. |
| Legal Compliance | Meeting our obligations under applicable laws, regulations, and licensing conditions. |
Marketing opt-out: You can withdraw your consent to receive marketing communications at any time by updating your notification preferences in your account settings or by contacting us at [email protected]. Opting out of marketing will not affect the operational communications we send you regarding your account.
at55 processes your personal data only where a valid legal basis exists under applicable data protection law. The legal bases we rely upon are:
at55 does not sell, rent, or trade your personal data to any third party for their independent commercial purposes. We share your data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
We engage carefully selected third-party service providers who process personal data on our behalf and under our instructions. These include identity verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, 1LINK, Raast, Visa, Mastercard, GrabPay), fraud prevention services, cloud infrastructure providers, and customer support platforms. All such providers are bound by data processing agreements that require them to maintain appropriate security standards and use data only for the purposes we specify.
at55 may disclose your personal data to gaming regulators, financial intelligence units, law enforcement agencies, or courts where we are legally required to do so, or where such disclosure is necessary to prevent, detect, or prosecute criminal activity including money laundering, fraud, or match-fixing.
In the event of a merger, acquisition, restructuring, or sale of all or part of at55's business, your personal data may be transferred to the relevant successor entity. You will be notified of any such transfer and any change to the applicable privacy policy in advance.
We may share aggregated, anonymised statistical data that cannot be used to identify any individual user with third parties for research, analytics, or industry reporting purposes. This does not constitute a disclosure of personal data.
No selling of data: at55 has never sold and will never sell your personal data to advertisers, data brokers, or any other commercial third party. This is an absolute commitment.
at55 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device that allow us to recognise you between sessions, remember your preferences, and analyse how you use the Platform.
You can manage your cookie preferences through the at55 cookie consent tool, which is presented when you first access the Platform. You may also configure your browser settings to block or delete cookies; however, disabling strictly necessary cookies may impair your ability to use certain Platform features, including logging in and managing your account.
at55 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. Our standard retention periods are as follows:
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction or re-identification.
at55 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security programme includes:
Your role in security: While at55 takes all reasonable steps to protect your data, you also play an important role. Use a strong, unique password for your at55 account, enable 2FA, and never share your login credentials with anyone. If you suspect unauthorised access to your account, contact [email protected] immediately.
Subject to applicable data protection laws, you have the following rights in relation to your personal data held by at55. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request" and your registered account username.
Important limitation: Certain rights, particularly the right to erasure, may be limited where at55 is legally required to retain your data — for example, to comply with AML record-keeping obligations or to respond to an ongoing regulatory investigation. We will clearly communicate any such limitations when responding to your request.
The at55 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or store personal data from any individual under the age of 21. Age verification is a mandatory step in the at55 registration and KYC process, and we use third-party identity verification tools to enforce this requirement rigorously.
If at55 becomes aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data, suspend the associated account, and return any deposits at our discretion. If you believe that a minor has registered on the at55 Platform, please contact us immediately at [email protected].
Parents and guardians are encouraged to use parental control software and tools to prevent minors from accessing online gambling platforms. For more information on our commitment to player protection, please visit our Responsible Gaming page.
at55 operates internationally, and your personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, at55 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to the protections described in this Policy.
Safeguards we use for international transfers include contractual clauses that impose data protection obligations on recipient organisations, and transfers only to third parties that have demonstrated compliance with internationally recognised security and privacy standards.
By using the at55 Platform, you acknowledge and agree to your personal data being transferred to and processed in jurisdictions outside Pakistan as described in this Policy.
The at55 Platform may contain links to third-party websites or services — for example, payment provider portals such as JazzCash or EasyPaisa. This Privacy Policy applies exclusively to the at55 Platform. We are not responsible for the privacy practices, content, or security of any third-party websites, and we strongly encourage you to review the privacy policies of any external sites you visit.
at55 reviews this Privacy Policy periodically and may update it to reflect changes in our data processing practices, legal obligations, or regulatory requirements. The date of the most recent revision is displayed at the top of this page.
Where changes are material — meaning they significantly affect how we use your personal data or the rights available to you — we will notify you by email to your registered address and/or by a prominent notice on the Platform prior to the changes taking effect. Minor clarifications that do not alter the substance of the Policy may be made without formal notification.
Your continued use of the at55 Platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with a material change, you should stop using the Platform and may request account closure by contacting our support team.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way at55 handles your personal data, please contact our Data Protection team directly. We aim to respond to all privacy-related inquiries within ten (10) business days.
You may reach us by email at: [email protected]
Please include your registered account username, a clear description of your query or request, and — for data rights requests — confirmation of your identity so we can locate and verify your records efficiently.
If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection supervisory authority in your jurisdiction, or to the gaming regulatory authority under which at55 holds its international operating licence.
We take privacy seriously. Every data rights request or privacy concern submitted to at55 is reviewed by a qualified member of our compliance team — not handled by automated systems. Your trust is something we work hard to earn and maintain.
Privacy at at55 isn't just a legal requirement — it's a core part of how we run a trustworthy platform for Pakistani players.
All data transmitted between your device and the at55 Platform is protected by TLS encryption. Sensitive stored data — including payment details and identity documents — is encrypted using AES-256 at rest.
at55 enforces a mandatory 21+ age verification process backed by independent identity verification providers. Your data is checked rigorously so that only eligible adult players can access the Platform.
at55 will never sell, rent, or trade your personal data to advertisers or data brokers. The data you share with us is used solely to operate your account and improve your experience on our Platform.
Pakistani players have clear rights to access, correct, export, or request deletion of their personal data. Submit a request to [email protected] and our compliance team will respond within ten business days.
at55 operates under an international gaming licence with data protection obligations built into our regulatory framework. Our security posture is subject to regular independent audits and penetration testing.
Receiving at55 promotions is always opt-in. You can unsubscribe from marketing communications at any time through your account settings or by emailing us — with no impact on your ability to use the Platform.
Now that you know exactly how at55 handles your personal information, you can focus on what matters — cricket betting, live casino, PSL action, and more. 21+ only. Play responsibly.